where love is alive 

As everyone knows, it is SUPER BOWL week with tons of attention focused upon Sunday night’s game between the Broncos and the Seahawks. There is also as much interest in the Super Bowl commercials shown during the television breaks. This year advertisers pay a whopping $4 million dollars for a thirty-second commercial slot. And when the game is over, the conversation begins regarding which commercial was best.

Last year, an advertisement for Dodge Ram Trucks created quite a buzz. It featured a series of farm photographs against the background narration of Paul Harvey reading his essay, So God Made a Farmer. Here is the text:

And on the eighth day, God looked down on his planned paradise and said, “I need a caretaker.” So God made a farmer.


God said, “I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board.” So God made a farmer.


God said, “I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say, ‘Maybe next year,’ I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours.” So God made the farmer.


God said, “I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark.”


It had to be somebody who’d plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk. Somebody who’d bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. “So God made a farmer.”


I confess, it was an inspiring piece of marketing. I later found that the advertisement left out a phrase included in the final stanza of Mr. Harvey’s original tribute:

“and replenish the self-feeder and finish a hard week’s work with a five-mile drive to church.”


While I regret this omission in the Super Bowl Commercial, I am grateful that in his affirmation of the value of creation, work, and family, Mr. Harvey also included regard for the element of worship and community faith. The farmer went to church. And so should we. It is part of acknowledging our creator and being who He made us to be.


See you Sunday. Jay



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